Know who you are and be what you say you are. Follow through. This applies to every aspect of your business.
Remember bad news travels fast. If you say you are one thing and behave differently you will soon be spotted.
When people are disappointed they don’t hesitate to share the news. With the speed of today’s technology this can rapidly destroy your brand.
Develop a culture of responsibility and accountability
Put systems and procedures in place so that everyone you are working with knows exactly where they stand. They need to know where their responsibilities start and stop and to agree to be accountable.
This type of planning brings clarity, consistency, saves time and leaves people feeling secure.
Protect your brand fiercely!
Protect your brand like your baby. Nurture it and give it the respect it deserves. Again be consistent and follow through with what you say you are.
Be utterly professional and dignified at all times to reflect your brand.
Be prepared to stand your ground and back it if challenged. Remember your brand is your livelihood.
Trademark it to make it uniquely yours.
Officially protect your intellectual property
Don’t just settle for good…it’s not going to be enough to survive in a competitive market.
Constantly strive for better. That doesn’t mean making endless changes for change’s sake. But being aware of potential improvements that will enhance your brand and keep you ahead of others in your niche.
Remember the physical environment you create will become a mirror on your brand. How you present it is an enormous part of your business. This aspect should be strategically planned, preferably on the advice of professionals who know the business.
Be prepared to evolve…do not allow your business to become stagnant. It simply isn’t an option if you and your brand are to survive.
Love your brand
You have given birth to your brand and you should be passionate about developing it. If you model that passion to those around you they too will sit up, notice and respect it.
Keep an open mind and listen out for other people’s ideas regarding your brand.Listen objectively and decide what advice to use and what to abandon.
As much as you love your brand you have to be realistic and make the figures stack up. It can be a delicate balance. You need to have a budget to keep your brand alive.
If you invest in the right advice and set your business up in a logical and entrepreneurial way, you won’t be the only person who loves your brand! And that’s what you’re aiming for!
ABOUT 4E'S CONSULTING
We are passionate about collaboration and evolving environments that engage, enable and empower people of all ages. Developing cohesive concept designs that encompass every aspect of a client’s dream is what it is all about. The business design aspect is crucial in planning as both clients and staff spend many waking hours within that space. It is imperative that the space is representative of how you want them to feel, work and interact within it to achieve harmony within that environment. We are the first to admit that our standards are incredibly high and go extraordinary lengths to preserve customer satisfaction. We strive to provide exactly what our client wants. We want business dreams to be more than fulfilled and support operators to do this in a practical and viable way to ensure business success. And if you are wanting to be hands off in your business, we can do this too!
We discovered a niche market for business start-ups and continue to specialise in Early Childhood Education start-ups and support services. We had the vision of creating a one-stop shop as knowledge and values are easily transferable from one business to another. Through research and study of commercial and interior design, this naturally became a part of our new direction to creating our new company.
Welcome to 4E’s Consulting –Bespoke business design and development
Jenny's background in education includes over fifteen years of teaching and management experience as well as centre start-ups and ownership over the past nine. Prior to being in the early childhood sector, Jenny had spent several years in leadership roles (both paid and voluntary) working with primary aged pupils at care and education programmes and camps. In her role as Director of 4E’s Consulting, Jenny gets the best of both worlds and endeavours to work towards a more collaborative and holistic approach to professional services in education and other SME’s. More recently, Jenny has been studying interior and commercial design and has a sound understanding and experience in project management. Preschool design and set ups is what Jenny does best. From start to finish, Jenny delivers a bespoke outcome every time.
Establish are the industry leaders in providing comprehensive development services for the childcare sector, including site finding, due-diligence, resource consenting and complete childcare developments.